Air Jordan
28 languages
Article
Talk
Read
Edit View history
Tools
Air Jordan
The silhouette of
Michael Jordan
served as
inspiration to create the "
Jumpman
" logo.
Product
type
Basketball shoes, sportswear
shoes and clothing
Owner
Nike
Country
United States
Introduced
November 17, 1984; 40 years
ago
[a]
Markets
Worldwide
Website
nike.com/jordan
[show]
[show]
[show]
This article is part of
a series about
Michael Jordan
Career
Family
Books
From Wikipedia, the free encyclopedia
(Redirected from
Air Jordan Retro XII
)
For the defunct airline, see
Air Jordan (airline)
.
Air Jordan
is a line of basketball and sportswear shoes
produced by
Nike, Inc.
Related apparel and accessories are
marketed under
Jordan Brand
. The first Air Jordan shoe was
produced for basketball player
Michael Jordan
during his time
with the
Chicago Bulls
on November 17, 1984, and released to
the public on April 1, 1985.
[2][3]
The shoes were designed for
Nike by
Peter Moore
,
Tinker Hatfield
, and Bruce Kilgore.
[4][5]
The Jordan Logo, known as the "
Jumpman
", originated from a
photograph by Jacobus Rentmeester, taken before Jordan
played for Team USA in the
1984 Summer Olympics
.
History
[
edit
]
As
Michael Jordan
entered his rookie year in 1984, he was
approached to sign a shoe deal with
Adidas
,
Converse
, and
Nike
. In their meeting with Jordan, Nike centered its
presentation around a highlight video of Jordan's various
slam
dunks
, scored to "
Jump (For My Love)
" by the
Pointer Sisters
.
Nike showcased the first design of the shoe, but Jordan
criticized its colorway. While other companies saw Jordan as a
figure for promoting preexisting shoe lines, Nike took Jordan's
criticism into account to make him "a stand alone star and give
him a signature shoe line."
[6]
On October 26, 1984, Jordan signed a five-year,
US$2.5 million deal with Nike, three times more than any other
deal in the
National Basketball Association
(NBA) at the time.
Nike released the Air Jordan sneaker line in April 1985 with the
goal of making $3 million in the first three years. Sales greatly
Donate Create account Log in
[show]
[show]
[show]
Filmography
Video games
Related
V
·
T
·
E
exceeded expectations, earning $126 million in one
year.
[7][8][9]
[
disputed
–
discuss
]
NBA policy stated that the shoes must be 51% white and in
accordance with the shoes that the rest of the team was
wearing. Failure to follow this policy resulted in a $5,000 fine
per game (equivalent to $15,000 in 2024). Nike designed the
Air Jordan I based on the
Chicago Bulls
' red and black team
colors with only 23% white, which violated the NBA's policy.
Nike agreed to pay each fine, garnering both controversy and publicity around the shoe.
[9]
Fines imposed by
the NBA on Jordan for wearing the shoes bestowed upon them an iconic brand and was later regarded as
groundbreaking in part due to its defiance of NBA regulations.
[10]
Nike also took advantage of this marketing
opportunity with the Air Jordan I "Banned" advertisement, which stated "On September 15th, Nike created a
revolutionary new basketball shoe. On October 18th, the NBA threw them out of the game. Fortunately, the
NBA can't keep you from wearing them. Air Jordan. From Nike."
[11]
The shoe sold out at 50,000 pairs and
generated more than $150 million in sales.
[12]
On September 22, 1997, Jordan and Nike introduced Jordan Brand (originally called 'Brand Jordan'). The
brand has built a sustainable business model by releasing Air Jordan shoes and apparel, and collaborating
with popular artists.
[7][13]
In 2022 alone, Jordan Brand brought in $5.1 billion to Nike. Of that, a reported
$150–256 million went directly to Jordan under his deal with Nike.
[14][15]
Logo
[
edit
]
Main article:
Jumpman (logo)
The "Jumpman" logo originated from a photo shoot Michael Jordan did for
Life
magazine
at the
University of
North Carolina
campus before he played for Team USA in the
1984 Summer Olympics
, photographed by
Co
Rentmeester
. Jordan posed in a manner identical to the
grand jeté
ballet technique, while holding a
basketball with his left hand, and wearing his Olympic jumpsuit and
New Balance
shoes.
[16][17]
Moore, who
was in charge of the design team, came across this
Life
magazine issue and had Jordan replicate the pose,
this time in Chicago and wearing his Bulls uniform and Nike Air Jordan shoes.
[18]
The "Jumpman" logo has
developed and gone through different changes and can be seen on sneakers, attire, hats, socks, and other
forms of wear. It has become one of the most recognizable logos in the athletics industry.
[19]
Models
[
edit
]
Model Year Notes
Air Jordan I
1984
The first Air Jordan was produced for use by
Michael Jordan
in November 1984. They were designed by Peter B. Moore,
and released during Jordan's sophomore season with the
Chicago Bulls
. The Jordan 1 Royal was never worn by
Michael Jordan on an NBA court. The black and red Air
Jordan 1 has been re-released several times, starting in
1994.
[20][21]
The red and black colorway of the
Nike Air Ship
, the
prototype for the Jordan I, was later outlawed by then-NBA
Commissioner
David Stern
for having very little white on
them. (This rule, known as the "51 percent" rule, was
repealed in the late 2000s.)
[22][23]
Air Jordan II
1986
The success of the Air Jordan I encouraged Nike to release a
new Air Jordan in 1986 for the new basketball season.
Designed by Peter Moore and Bruce Kilgore, the Air Jordan II
was originally
made in Italy
.
[24][25]
In early tests, Michael
Jordan wore a prototype that fused the upper of the original
Air Jordan with the cushioning being designed for the new
model. The Air Jordan II featured a full-length Air-Sole unit
and a polyurethane midsole. The shoe bore a similar
silhouette to the Nike Air Python that would release the
following year. It featured a faux lizard skin and swooping
lines that resembled the detailing of a sports car. This design
aesthetic would factor into the Air Jordan line later in the
series. The Air Jordan II was the first Jordan not to have the
Nike swoosh
on the upper, though "Nike" was stitched across
the heel counter.
[25]
Michael Jordan wore the Air Jordan II for
a shortened 18 games in the 1986–87 season due to a
broken foot. It had several re-releases as the Jordan 2 Retro.
Air Jordan III
1988
The Air Jordan III featured the debut of the
Jumpman
logo.
[25]
Jordan Brand reintroduced the Air Jordan III in the
True Blue colorway as an international-only release in 2009.
On February 15, 2020, a "Red Cement" version was released
in celebration of Chicago, Illinois hosting the
2020 NBA All-
Star Game
. The brand also debuted a Chicago-exclusive
version of the colorway. This pair features "Nike Chi"
branding on the heel, replacing the traditional "Nike Air"
branding.
[26]
Air Jordan IV
1989
In December 1988, Nike released the Air Jordan IV to the
public. Designed by
Tinker Hatfield
, it was the first Air Jordan
released on the global market. It had four colorways:
White/Black, Black/Cement Grey, White/Fire Red-Black, and
Off White/Military Blue. Nike featured director and actor
Spike Lee
in ads for the shoe.
[27]
Lee had featured the shoe
in his movie
Do The Right Thing
.
[25]
Michael Jordan wore the Air Jordan IV when he made "
The
Shot
", a series winner in Game 5 of the 1989 NBA First
Round between the
Chicago Bulls
and the
Cleveland
Cavaliers
. In 2012 a Cavalier colorway dubbed the "Cavs"
was released to honor "The Shot".
Air Jordan V
1990
The Air Jordan V was released in February 1990 and
designed by Hatfield. Inspired by a WWII
Mustang fighter
,
[25]
features include a reflective tongue with a protruding design,
translucent rubber soles and lace locks.
[28]
The Air Jordan V saw a lot of use in popular sitcom
The
Fresh Prince of Bel-Air
. During many episodes
Will Smith
wore the Metallic Silver, Grape, and Fire Red colorways. To
pay tribute to his character, Jordan released the Air Jordan 5
Bel Air in 2013 and 2020.
[29][30]
Air Jordan VI
1991
Designed after a German sports car, Michael Jordan wore
the VI for his first Bulls championship.
[25]
The shoes were
worn by the protagonist of the
manga
Slam Dunk
, Hanamichi
Sakuragi. In 2014, Nike released special versions of the VI
featuring artwork from the series.
[31]
Various other models in
the Air Jordan line are featured in the series, including the
original Air Jordan, the V, and the XII.
[32]
Air Jordan VII
1992 The Air Jordan VII introduced "huarache" technology which
allowed the shoes to better conform to the user's foot. A few
things were no longer featured on the new model, such as
the visible air sole, the Nike Air logo, and the translucent
soles. This was the first Air Jordan in the line that did not
have any distinctive "Nike Air" branding on the outer portions
of the shoe, only on the in-soles.
When Jordan went to compete at the
1992 Summer
Olympics
to play for the US Men's Basketball Team (also
known as the "
Dream Team
"), Nike released a special
Olympic color combo of the Air Jordan VII model which had
Jordan's Olympic jersey number 9, instead of the usual "23"
found on other colorways.
[25]
Various models of the Air Jordan VII were re-released
beginning with its 10-year anniversary in 2002.
[33]
Air Jordan VIII
1993
The Air Jordan VIII was released to coincide with the
1992–
93 NBA season
. The eighth model of the Air Jordan contains
a full-length air sole,
polyurethane
midsole,
polycarbonate
shank plate, and two crossover straps. The VIIIs were known
for a successful ad campaign in which
Bugs Bunny
appeared
alongside Michael Jordan to market the shoes.
[25]
The shoe
was re-released in 2003, 2007, 2008, 2013, and 2015–2017.
Air Jordan IX
1993
Originally released in November 1993, the Air Jordan IX was
the first model released after Michael Jordan's retirement.
Jordan never played an NBA season wearing these shoes.
This model was inspired by baseball cleats that Jordan wore
when playing minor-league baseball.
[25]
The shoe was re-
released in 2002, 2008, 2010, 2012, and 2014–2018.
Like the VII and VIII models, the Air Jordan IX featured an
inner sock sleeve and
nubuck
accents. The sole featured
different symbols and languages of different countries. The
Air Jordan IX is depicted to be worn by the
Statue of Michael
Jordan
inside the
United Center
in Chicago.
[34]
Air Jordan X
1994
This was released in different colors representing U.S. cities.
It was the first Air Jordan to feature a lightweight Phylon
midsole. The shoe also featured all of Michael Jordan's
accomplishments up to his first retirement on the outsole.
[25]
The shoe was re-released in 2005, 2008, 2012–2016, and
2018.
Air Jordan XI
1995 This model was designed by Tinker Hatfield. When the shoe
launched, Michael Jordan (retired from basketball by then)
was with the
Birmingham Barons
in baseball's minor baseball
leagues. Hatfield designed the sneaker waiting for Jordan to
come back and hoping he would play in them.
[35]
The ballistic mesh upper of the sneaker was meant to make
the Air Jordan XI lighter and more durable. Further changes
came with the use of a carbon fiber spring plate in the
translucent outsole, giving the shoe better torque when
twisting on the court. The best-known aspect of the shoe is
its
patent leather
mudguard. Patent leather was lightweight
compared to genuine leather and also tended not to stretch
as much – a property to help keep the foot within the bounds
of the foot bed during directional changes on the court. The
patent leather gave the XI a "formal" look. When this shoe
released, some wore this model with business suits instead
of dress shoes.
The sneakers were only samples in 1995 when Jordan
decided to come back to the NBA. Hatfield and Nike
discouraged Jordan from playing in them, but once they were
produced, he couldn't resist. Also noteworthy, Jordan violated
league dress code by wearing the shoes, as his teammates
wore all-black shoes. It wasn't the first time Jordan had run
afoul of NBA footwear rules, having broken them with his
very first signature shoe in 1985. He was fined $5,000 for not
following the Bulls' colorway policy with the AJ XI. After the
fine, Nike made him a pair of the shoes in a
black/white/concord colorway for the series against Orlando;
Jordan wore
Penny Hardaway
's signature black Nike Air
Flight shoes for Game 3 while said colorway was under
production.
[36]
A similar black/white/royal blue colorway was
released to the public at the end of 2000. The colorway was
changed for the public release because the concord purple
had looked like royal blue on television.
Jordan wore the Air Jordan XI on the way to helping the
Chicago Bulls claim the
1995–96 NBA Championship
. He
also wore the XI white Columbia colorway in the
1996 NBA
All-Star Game
and was selected
MVP of the game
. The
shoes received more media exposure when Jordan wore the
Air Jordan XI model in the 1996 animated movie
Space Jam
.
These shoes were eventually released in 2000 and re-
released in 2009 and 2016
[37]
with the nickname "Space
Jams". The concord purple was changed to royal blue for the
released versions of the shoe.
The Air Jordan XI is one of the most popular Air Jordans in
the series and is Hatfield's favorite.
[38]
They were also
Michael Jordan's favorite.
[39]
Air Jordan XII
1996
The Air Jordan XII featured a "Rising Sun" motif mimicking
the
Flag of Japan
.
[25]
Air Jordan XIII
1997
This model had a carbon fiber plate, designed by Hatfield.
The
black panther
was the inspiration for the Air Jordan XIII,
with the sole resembling the pads on a panther's paw. A
hologram on the back of the shoe imitates a panther's eyes
in the dark.
[25]
They were re-released in 2005, which
coincided with the release of the Air Jordan 8s shoe.
In the movie
He Got Game
, director Spike Lee had access to
the Air Jordan XIII months before it was available to the
public or even worn by Jordan himself and featured it in
scenes.
[37]
Jordan Brand re-released the Air Jordan XIII at the end of
2010, which included the French Blue/Flint Grey, White/Red-
Black, "Playoff" color way and the Black/Altitude Green color
way. In 2017, Jordan Brand released the "History of Flight"
colorway. This colorway is from the 2009 World Basketball
Festival, where the "History of Flight" collection was revealed
to celebrate Jordan's 25th anniversary.
In April 2023, Michael Jordan's Air Jordan 13s from the
1997–98 Chicago Bulls season
sold for $2.2 million, setting a
world record for the most valuable sneakers ever sold.
[40]
Air Jordan XIV
1998 Inspired by the
Ferrari 550 M
which Michael Jordan owned,
the Air Jordan XIV was originally released in October
1998.
[25]
It was re-released in 2005, 2006, 2008, 2011, 2012
and 2014–2018.
The Air Jordan XIV co-styled by Hatfield and Mark Smith was
made race ready and equipped with the Jordan Jumpman
insignia on a Ferrari shaped badge. The color scheme of
predominant black accentuated with red was nicknamed
"The Last Shot" because Michael Jordan wore them as he hit
the game winning shot over
Bryon Russell
, of the
Utah Jazz
,
in his final game with the Chicago Bulls in the
1998 NBA
Finals
.
There are 14 Jumpman logos—7 on each shoe—
corresponding the shoes' number in the series.
Air Jordan XV
1999
This was the first shoe after Jordan's retirement. The design
was inspired by the
North American X-15
, which was
developed by
NASA
during the 1950s. The sides of the XV
were made from woven
kevlar
fiber.
[25]
The Jordan XVs were
Hatfield's least favorite in the series.
[38]
Air Jordan XVI
2001
The shoe came with
spats
, and the design was inspired by
performance cars and architecture. The ad campaign
featured
Mos Def
.
[25]
Air Jordan XVII
2002
This pair of Jordans came with a multimedia
CD-ROM
containing the Air Jordan XVII song. The retail price of the
shoe was US$200.
[25]
The defining functional design element
of the Air Jordan XVII model, which was later replicated on
the Air Jordan XXIII model, was the reinforced mid-sole
which provided a sturdy and stable chassis for the shoe.
They were made in four mid top colors and three low-top
colors. Michael Jordan wore the XVII while playing for the
Washington Wizards
, after his second retirement return.
[41]
The shoe was re-released in 2008 and 2016.
Air Jordan XVIII
2003
The Air Jordan XVIII shoe was released during Michael
Jordan's last season, in which he played for the Washington
Wizards.
The shoe was designed by Air Jordan Senior Footwear
Designer, Tate Kuerbis, who had been part of the Jordan
footwear design team since 1999 and with Nike since 1995.
The inspiration for the design came from the carbon fiber-
based
monocoque
of F1 race cars,
[25]
race car driving shoes
(rubber heel wrap) and Fine Italian dress shoes (bold
stitching on the soles). It was re-released in 2008.
Air Jordan XIX
2004
This is the first Jordan release after his third, and final,
retirement which came after the
2002–03 NBA season
. The
design was inspired by the
black mamba
snake,
[25]
and two
original colorways where released: white/flint gray and
black/red. Three regional colorways and three special edition
colorways were released. They consisted of the East, West,
and Midwest edition for regular and West, East, and Olympic
for the SE (special edition).
The Air Jordan XIX used innovative materials. The upper
section of shoe was developed in collaboration with the
global materials consultancy
Material ConneXion
, who
sourced Nike a sleeving normally used in architectural
applications for protecting
PVC
pipes from bursting.
[42]
In
theory, this allowed for a shoe without laces, because the
sleeving does not stretch. Nonetheless, the Air Jordan XIX
model did include a set of laces behind the sleeve to better
secure the shoe. They are known to be the lightest Air
Jordans ever made.
[43]
The shoes appeared on the sitcom
My Wife and Kids
, in the
episode "Fantasy Camp: Part 2", when the protagonist
Michael Kyle (
Damon Wayans
) steals it from Jordan's hotel
room and uses it to play against Jordan himself later in the
episode. Michael Jordan wears "AJ IV Cool Grey" in the
episode. The shoe was re-released in 2008.
Air Jordan XX
2005
The Air Jordan XX was inspired by low-cut motorcycle shoes
as Jordan got into motorcycle racing.
[25]
The strap was
placed in the center of the shoe over the laces. It also helped
to create a tighter fit and increased support. The shoe was
re-released in 2008 and 2015.
Air Jordan XXI
2006
The Air Jordan XXI model of shoes was designed by
D'Wayne Edwards
and inspired by sport touring vehicles.
The shoe features lower-foot air grilles, double-overlasted
Phylon midsole, a carbon fiber shank plate and a seamless
diamond-quilted bootie. It came with removable parts that
could make the cushioning firm or soft, and had text that
could be seen under a
blacklight
.
[25]
The Air Jordan XXI was introduced on television by the
"
Second Generation
" advertisement.
Air Jordan XX2
2007
The XX2 was inspired by the
F-22 Raptor
.
[25]
The promo
commercial was directed by
Mark Romanek
.
[44]
Air Jordan XX3
2008
The Air Jordan XX3 was designed by Tinker Hatfield. It was
the first basketball shoe in the "Nike Considered" category,
for using materials from not more than 200 miles (320 km)
from a Nike Factory. It features a hand-stitched exterior, full-
length bootie, carbon fiber shank plate, the last to feature
interchangeable IPS pillars, and an articulated chassis. The
shoe was released on January 25, 2008, and was the last Air
Jordan until the XX8 to have
Roman numeral
identification.
The shoe was re-released in 2015–2016.
Air Jordan 2009
2009
The Air Jordan 2009 was designed by Jason Mayden and
was the first Air Jordan model named after the year of its
release rather than its numbered system. Inspired by
Jordan's defensive focus, the shoe incorporates Articulated
Propulsion Technology used by
Paralympian
runners. It also
features a durable pleated silk upper, protective
Thermoplastic polyurethane
(TPU) chassis, carbon fiber arch
plate and Zoom Air structure. The shoe was released on
January 31, 2009, and has not been re-released.
Air Jordan 2010
2010
This was released during the 25th anniversary of the Air
Jordan brand. The base of each midsole has stylized text
that when combined reads: "I've failed over and over and
over again in my life. And that is why I succeed." This quote
is a reference to a 1997 advertising campaign, with Michael
Jordan detailing his failures that led to his career successes.
Air Jordan 2011
2011
The shoe has interchangeable insoles
[25]
– a red one for
power and a blue one for quickness. Four colorways of the
shoe were released corresponding with the 2011 All Star
Game: White/Black, White/Red and White/Blue that
represented the East/West Jersey Colors. The "Year of the
Rabbit
" colorway was a limited release that celebrated
Michael Jordan's
Chinese zodiac
sign.
The 2011 has a star-constellation pattern that also serves as
ventilation. It uses patent leather wrapped around the shoe.
The shoes are hand burnished and crafted. A dress shoe that
feels similar to the XI was reportedly the goal.
The shoe has not been re-released.
Air Jordan 2012 2012
The Air Jordan 2012 offers six customization configurations.
Two interchangeable sleeves and three insoles adapt to
different playing styles. The Deluxe model was launched on
February 8, while the customization Flight models were
released on February 25, 2012. It was the final Air Jordan
model to be named after the year it was released as the
numbered system returned in 2013 with the Air Jordan XX8.
Air Jordan XX8 2013
The Air Jordan XX8, designed by Tinker Hatfield, was
released on February 16, 2013. The outside shroud was
made from a Swiss fabric used for motorcycle jackets.
[25]
Air Jordan XX9 2014
The Air Jordan XX9, also designed by Hatfield, released in
September 2014 in both an elephant print and a knit edition.
The shoe debuted in the NBA by
Russell Westbrook
and
Kawhi Leonard
. The shoe has a performance woven upper,
with areas that are stiff and others that are more flexible.
[25]
Jordan released two versions, a regular cut and low version.
Some of the colorways released in low version are buckets,
Chicago bulls, UNC, and infrared.
Air Jordan XXX 2016
The Air Jordan XXX was again designed by Tinker Hatfield.
The first colorway of the shoe released on February 16.
[45]
The shoe consists of an upper and outsole similar to the
XX9. The upper has a flyknit-constructed ankle collar that
overextends slightly. The outsole has a more noticeable
change, with a different traction pattern, while the midsole
remains almost identical.
Air Jordan XXXI 2016
The Air Jordan XXXI is heavily influenced by the Air Jordan
1s, having a leather upper and
swoosh
,
Jumpman
, and
Jordan "Wings" logos. Its retail debut was on September 3,
2016, in the "Banned" colorway, for the 30th anniversary of
the NBA banning the Air Jordan 1.
[25][46]
Notable
appearances of the shoe include the "USA" colorway worn
during the 2016 Olympic basketball tournament by
members
of team USA
.
[47]
Air Jordan XXXII 2017
The Air Jordan XXXII was influenced by the Air Jordan 2 and
included a Jordan "Wings" logo. It first released in the "Rossa
Corsa" colorway on September 23, 2017. A "Banned"
colorway was released on October 18, 2017. Another special
edition called the "Russ" colorway was released to celebrate
Russell Westbrook's sponsorship with Jordan Brand. Jordan
Brand released 2 types of this shoe, the original mid length
cut and low cut.
[25]
Air Jordan XXXIII 2018
The Air Jordan XXXIII was released on October 18, 2018.
This is the first Air Jordan model to go laceless.
[48]
Air Jordan XXXIV 2019
The Air Jordan XXXIV was released on September 25, 2019,
with details such as a commemorative date for the brand's
30th anniversary.
[49]
Air Jordan XXXV 2020
The Air Jordan XXXV debuted in the Fall of 2020 with a
distinct new shape. The model focused on weight reduction
for responsiveness.
[50]
An area of the midfoot had a hole to
provide stability, bounce, and comfort.
[51]
The Air Jordan had
several collaborations with contemporary NBA players,
including
Jayson Tatum
and
Zion Williamson
.
Air Jordan XXXVI
2021
The Air Jordan XXXVI was first teased by German-American
professional basketball player
Satou Sabally
via social
media, and made its on-court debut on March 25, 2021.
[52]
Air Jordan XXXVII 2022 The Air Jordan XXXVII was released on July 28, 2022.
[53]
Air Jordan XXXVIII 2023 The Air Jordan XXXVIII contains a Cushlon 3.0 midsole
along with a Zoom Strobel Unit. It was released on August
18, 2023, for $200.
Air Jordan XXXIX 2024 The Air Jordan XXXIX was released in July 2024.
Other shoes from the Air Jordan line
[
edit
]
The Jordan Packages
[
edit
]
"Spizike"
The Jordan Spiz'ike shoes were released on October 21, 2006, as a tribute to Michael Jordan and
Spike
Lee
's relationship. The relationship began when
Mars Blackmon
(a character from Spike Lee's film,
She's
Gotta Have It
) became a pitchman in
Nike
commercials for Air Jordans.
[54]
The Spiz'ike is a blend of the
Jordan III, IV, V, VI, and XX shoes. Only 4,032 pairs were made of the original release, with the proceeds
going to a new film institute at
Morehouse College
.
[55][56]
"Defining Moments"
Released in 2006 retailing at $295 containing the sneakers Michael Jordan wore during his first
championship of his two three-peats. The Retro 11 Concord contains a gold Jumpman on the side, but
originally was meant to also have gold eyelets spelling out Jordan. This was changed because of color
bleeding. The retro 6 Black Infrared replaces its infrared for gold as well. Both shoes contained dog tags to
reference the title won and a booklet showcasing a slam dunk highlight of the game and concept art of the
shoe. Some of the original DMP Retro 11 Concords have surfaced and are considered some of the rarest Air
Jordans.
[57]
"Defining Moments II"
The "raging bull pack" retailed for $310 and drew inspiration from the
running of the bull
that takes place
every year in Spain. The pack contains two Air Jordan 5s; the Toro Bravo and the 3m. The Toro Bravo is a
red suede sneaker, one of the first of its kind, and it takes inspiration from the red bandanas worn by the
runners. The second pair, the 3m, is named after its reflective coating. Both shoes come in a wood gate
exterior graphic box with double sided slide out, originally released in 2009.
[58]
"Defining Moments III"
The Jordan Brand released a third "Defining Moments" package on July 11, 2009. The 60+ Air Jordan Retro
1 Package is inspired by Jordan scoring 63 points on the Celtics in a double overtime playoff game during
his second year. The Air Jordan Retro 1 60+ Package features a re-release of the sneakers that Jordan
wore during that game, and a Retro Air Jordan 1 inspired by the Celtics colors and the parquet floors from
the old Boston Garden.
"Defining Moments IV"
Retro 6 Infrared Pack
The Jordan 6 white/infrared and black/infrared was released February 14, 2013, at a retail price of US$170.
This is the second of the same colorway retro in Jordan Brand history. The first time retro on both colorways
Air Jordan "6 rings" in two
colorways
were in 2000, they were retro separately. This time, the retro was distinguished from the previous release by
using the Jumpman logo instead of the Nike Air logo on the heel.
"Old Love New Love"
2007 brought the release of the Jordan Brand's second two-pair package named the "Old Love New Love"
(OLNL), which was released on April 21. The pack featured two colorways of the Air Jordan I Retro - the
original White/Black-Varsity Red (Black Toes) and a new pair in Black/Varsity-Maize/White. The pack
represented Jordan's two main passions, the old love being basketball the new love being motorcycle
racing. The Old Love New Love package was sold for $200.00.
[59]
This release marked a comeback for the
Air Jordan 1 paving the way for a slew of colorways, including the modified "Phat" version with additional
padding.
[60]
Jordan "6 Rings" shoe
[
edit
]
The Jordan 6 Rings (aka Jordan Six Rings, Or Montells) is a
combination of the seven Air Jordan shoes that Michael Jordan wore
during his 6 championship seasons. That includes the Air Jordan 6,
7, 8, 11, 12, 13 and 14. The Jordan Brand company released the 6
Rings shoes starting in September 2008.
[61]
Jordan Brand released colorways representative of each team that
the Chicago Bulls defeated in their six championship seasons during
the 1990s: The
Los Angeles Lakers
,
Portland Trail Blazers
,
Phoenix
Suns
,
Seattle SuperSonics
, and
Utah Jazz
. The shoes include laser-
etched graphics detailing specific aspects about that particular
championship series and the city of the competing team. Many other colorways exist.
There also exists a "winterized 6 rings" which are a modified 6 Rings shoe turned into a durable boot
designed for the outdoors which changes some of the design and placement of the parts.
Controversies
[
edit
]
The
polyurethane
(PU) material in the soles of many Air Jordan models can break down over time, and
many collectors find that their vintage pairs are often unwearable.
[62]
Known as PU degradation,
polyurethane soles are susceptible to
hydrolysis
and
oxidation
, and shoes with this material have been
found to have a poor aging performance.
[63]
Nike does not provide information as to the type of PU they use
in their Air Jordan lines, and have avoided answering questions in the past, as was the case in
Wired
's
widely cited article on the PU controversy within the sneaker community, "We asked Nike about PU
degradation and what might be done about it, but the company declined to comment."
[62]
The Air Jordan line has been associated with riots, assaults, robberies, and murders.
[64][65]
Fifteen-year-old
high school student Michael Eugene Thomas was choked to death by one of his peers for a pair of Air
Jordan sneakers in 1989.
[66]
In 1988, principal Dr. Robin Oden of
Mumford High School
in Detroit mentioned
that clothing-related violence had reached a point where he felt it was necessary to ban certain items of
clothing, including the Air Jordan sneaker, from school grounds.
[67]
This ban was the first of many dress
codes implemented in schools after a wave of robberies, beatings, and shootings over possession of Air
Jordan sneakers and other items of clothing.
[68]
Manufacturing
[
edit
]
Nike
owns none of the factories where Air Jordans are produced and contracts the work to various factory
owners. Company officials say that they only design and market the shoes. However, Nike dictates
production terms and standards to the contractor, often without questioning labor or safety practices.
[
citation needed
]
In April 1997, 10,000 Indonesian workers went on strike over wage violations at an Air Jordan
factory. The same month in Vietnam 1,300 workers went on strike demanding a 1-cent-per-hour raise, and a
year later in 1998, 3,000 workers in China went on strike to protest hazardous working conditions and low
wages.
[69]
Social and cultural impact
[
edit
]
Air Jordans have become a status symbol in sneaker culture and are worn all around the world today. The
impact of Air Jordans has expanded from basketball and sports into
fashion
,
pop culture
, and
hip-hop
. Air
Jordans are a major staple in casual wear and
streetwear
culture. The popularity of the sneaker has risen
from its connection to the hip-hop scene since 1985.
[70]
Rappers in the 1990s including
2Pac
,
The Notorious
B.I.G.
,
Ice Cube
, and
Jay-Z
mention Michael Jordan's sneakers and success in their music.
[9]
They have
also been seen on many hip-hop album covers including
Eazy-E
wearing Air Jordan III on the
Eazy-Duz-It
album cover and music videos including "
Otis
" where Jay-Z and
Kanye West
are seen wearing the Air
Jordan I and Air Jordans VI.
[71]
The shoes have also been seen worn by many artists and celebrities on a
casual and everyday basis. Collaborations between hip-hop artists and the Jordan brand have also driven
popularity, including
Travis Scott
's "Cactus Jack" collaborations with the Jordan Brand and Nike.
[9]
With the
Jordan Brand having a huge impact on hip-hop culture, it has become a status symbol.
[70]
Sneaker collecting
[
edit
]
Main article:
Sneaker collecting
The shoes have had a large impact on the rise of "sneakerhead" culture. In the 1980s, collecting sneakers
became more common, as well as trading and reselling them. As new models came out, more Air Jordans
have become in demand and a significant shoe to have in collections.
[9]
Reselling Air Jordans have become
highly profitable and hundreds or thousands of dollars are spent on rare sneakers, including the original
1985 Air Jordan I on
StockX
selling up to $20,000.
[72]
Upon the height and rise of the sneaker community,
the resale market is estimated to be worth $2 billion and is expected to gain $4 billion more by 2025.
[73]
The
growth is due to collaborations, limited editions drops, and other factors. With the sneakers evolving over
time and introducing new models, the sneakers have been rising in value for collectors and becoming a
staple in their collections.
Collaborations
[
edit
]
Air Jordan has collaborated with many brands and artists, including celebrities
Drake
,
[74]
Billie Eilish
,
[75]
J
Balvin
,
[76]
DJ Khaled
,
Eminem
,
Nicki Minaj
,
Future
and
Mark Wahlberg
.
[8]
After a collaboration with Nike on
its
Air Force One
in 2017, rapper
Travis Scott
partnered with Jordan Brand to design "Cactus Jack" iterations
of the Air Jordan 1, Air Jordan 4 and Air Jordan 6.
[77][78]
Air Jordan has worked with
streetwear
brands,
fashion houses
, and
soccer clubs
. Collaborations include
Virgil Abloh
and his brand
Off-White
,
[79]
Supreme
,
[80][81]
Commes de Garcons
,
[82]
Kaws
,
[83]
Dior
,
[84]
and
Paris Saint-Germain
.
[85]
Television and films
[
edit
]
The Air Jordans have been seen throughout television, including
The Fresh Prince of Bel-Air
, where
Will
Smith
wears different models of the shoe throughout the show including the "Metallic" Air Jordan Vs in the
pilot episode and the "Colombia" Air Jordan XI in the last episode of the series. With the impact that the
show made on the Jordan Brand, they released a few pairs of Air Jordan Vs that associate to the
show.
[30][29]
There are films that have influenced the Air Jordan's design. In 1989, the film
Do the Right Thing
portrayed a
character "Buggin Out" (
Giancarlo Esposito
) in a clean pair of Air Jordan 4s that became scuffed. Jordan
brand released a Jordan 4 that was designed as a replica of the scuffed ones that Buggin Out wore. Air
Jordan sneakers have been featured in other films, including
He Got Game
(1998),
White House Down
(2013),
Uncle Drew
(2018), and
Spider-Man: Into the Spider-Verse
(2018), and
Spider-Man: Across the
Spider-Verse
(2023)
[86][37]
and the documentaries
Unbanned: The Legend of AJ1
(2018),
[87][88]
One Man
and His Shoes
(2020),
[89]
and "Episode V" of
The Last Dance
(2020).
[90]
Looney Tunes
and
Space Jam
[
edit
]
On January 26, 1992, Jordan Brand debuted a
commercial
during
Super Bowl XXVI
which showed
Bugs
Bunny
enlisting the help of Michael Jordan to outsmart a bullying rival team using cartoon gags. A second ad
premiered in 1993 featuring Bugs and Jordan facing off against
Marvin the Martian
. The ads inspired
Jordan's agent,
David Falk
, to pitch a film starring Jordan and the
Looney Tunes
characters. The pitch
resulted in
Space Jam
(1996), a commercial success which grossed over $230 million at the box office and
generated over $1 billion in merchandise sales.
[91][92]
The success of the advertising campaign and the film
contributed to the popularity of
Looney Tunes
and other cartoon characters as motifs in street fashion
through the 1990s and 2000s.
[93]
A sequel to the film,
Space Jam: A New Legacy
, was released in 2021,
with
LeBron James
in the lead role.
Air
[
edit
]
Main article:
Air (2023 American film)
Air
is an American biographical sports drama film directed by
Ben Affleck
. The film is based on true events
about the origin of Air Jordan, when
Sonny Vaccaro
, a Nike employee, seeks to strike a business deal with
rookie player Jordan. It stars
Matt Damon
as Vaccaro.
Like Mike
[
edit
]
Main article:
Like Mike
Like Mike
is an American sports comedy film released in 2002. It stars a teenage orphan who gains
basketball abilities when he wears sneakers inscribed by Michael Jordan. Upon gaining these powers he is
offered a chance to play in the NBA.
Sponsorships
[
edit
]
In 1997, Air Jordan selected the first three collegiate sponsorships for the Jordan Brand:
Cincinnati
Bearcats
,
St. John's Red Storm
, and
North Carolina A&T Aggies
.
[94]
North Carolina A&T
, a
Historically Black
College and University
(HBCU), ended its sponsorship in 2003 when it signed with
Russell Athletic
. Since
then, Jordan Brand partnered with
Howard University
Athletics, another HBCU, in 2022 for all their programs
except the men's and women's golf teams, which are already sponsored by
Stephen Curry
's Curry Brand.
[95]
Starting in 2016, Air Jordan became the sole equipment provider for the
Michigan Wolverines football
team.
[96]
This marked the brand's first venture into a sport besides basketball. As of 2023, Air Jordan is the
equipment provider for the
North Carolina Tar Heels
,
Oklahoma Sooners
,
Florida Gators
, and
UCLA Bruins
football
programs.
[97]
In 2018, the Jordan brand sponsored an
association football
(soccer) club for the first time in its history,
when French club
Paris Saint-Germain F.C.
displayed the Jumpman logo on their third kits, worn in the
2018–19 UEFA Champions League
.
[98]
In 2023, the Jordan brand signed AL 2022 MVP
Aaron Judge
to an endorsement deal.
The Jordan brand also sponsors
23XI Racing
, which is co-owned by
Michael Jordan
in the No. 45
Toyota
Camry
driven by
Tyler Reddick
in the
NASCAR Cup Series
.
American football
[
edit
]
NCAA college football teams
[
edit
]
University of Florida
[99]
Howard University
[100]
University of Michigan
[96]
University of North Carolina at Chapel Hill
University of Oklahoma
University of California, Los Angeles
[101]
University of California, Berkeley
NFL players
[
edit
]
Jalen Hurts
[102]
Dak Prescott
[103]
Davante Adams
[104]
Stefon Diggs
[105]
Jarvis Landry
[106]
Chase Claypool
[107]
Sterling Shepard
[108]
Kyle Pitts
[109]
Melvin Ingram
[110]
Bobby Wagner
[111]
Devin White
[112]
Dont'a Hightower
[113]
Stephon Gilmore
[114]
Jamal Adams
[115]
Tyrann Mathieu
[113]
Deebo Samuel
[116]
Bryce Young
[117]
Association Football
[
edit
]
Club teams
[
edit
]
Paris Saint-Germain
[118]
Prizeplaying teams
[
edit
]
Sidemen FC
Auto racing
[
edit
]
NASCAR teams
[
edit
]
23XI Racing
NASCAR drivers
[
edit
]
Kurt Busch
Denny Hamlin
Tyler Reddick
Baseball
[
edit
]
MLB players
[
edit
]
Mookie Betts
[119]
Jazz Chisholm Jr.
[120]
Vladimir Guerrero Jr.
[121]
Aaron Hicks
Aaron Judge
[122]
Derek Jeter
[123]
Manny Machado
Yadier Molina
CC Sabathia
Taijuan Walker
Elly de la Cruz
[124]
Basketball
[
edit
]
National teams
[
edit
]
France
Slovenia
Japan
Club teams
[
edit
]
DUC
[125]
NBA Official Statement
[
edit
]
National Basketball Association
("Statement" edition,
NBA All-Star Game
and
Charlotte Hornets
uniforms
only)
[126]
NCAA college basketball teams
[
edit
]
University of Cincinnati
[127]
University of Florida
Georgetown University
University of Houston
[128]
Howard University
Marquette University
University of North Carolina
University of Oklahoma
San Diego State University
University of California, Los Angeles
University of California, Berkeley
High school teams
[
edit
]
Father Henry Carr Catholic Secondary School
[129]
Other teams
[
edit
]
Ateneo de Manila University (Philippine college)
[130]
NBA players
[
edit
]
Bam Adebayo
[131]
Carmelo Anthony
[132]
Bismack Biyombo
[133]
Mike Conley Jr.
[134]
Luka Dončić
[135]
Andre Drummond
[136]
Blake Griffin
[137]
Rui Hachimura
[138]
Victor Oladipo
[139]
Bradley Beal
[140]
Chris Paul
[141]
Otto Porter Jr.
[139]
Jayson Tatum
[142]
Moe Wagner
[143]
Kemba Walker
[144]
Russell Westbrook
[145]
Zion Williamson
[146]
Trae Young
Cody Zeller
[139]
WNBA players
[
edit
]
Jordin Canada
[147]
Te'a Cooper
[147]
Crystal Dangerfield
[147]
Stefanie Dolson
[148]
Chelsea Dungee
[149]
Asia Durr
[150]
Dana Evans
[151]
Dearica Hamby
[150]
Isabelle Harrison
[152]
Arella Karin Guirantes
[147]
Maya Moore
[147]
Kia Nurse
[147]
Aerial Powers
[150]
Satou Sabally
[150]
Profesional Wrestling
[
edit
]
Bryan Danielson
Roman Reigns
Philanthropy
[
edit
]
The Jordan Brand partners with the
UNCF
and others to fund the higher education of underprivileged
youth.
[153]
The Jordan brand also focuses on philanthropy with many large donations throughout the years to
communities, athletes, and schools.
[154]
[
non-primary source needed
]
The brand pledges to help with pressing
issues in black communities through grants to the communities focusing on economic justice, education,
social justice, and Narrative changes to the youth.
[155]
[
non-primary source needed
]
See also
[
edit
]
Flu Game shoes
List of basketball shoe brands
Nike Air Max
Nike Blazers
Notes
[
edit
]
a.
^
The date Michael B. Jordan first arrived the "Air Jordans I" at a
Chicago Bulls
NBA
home game against the
Philadelphia 76ers
.
[1]
References
[
edit
]
1.
^
Nick Engvall (November 17, 2015).
"Today In Sneaker History: Michael Jordan Debuts the Nike Air Jordan"
.
Sneakerhistory.com
. Retrieved November 3, 2024.
2.
^
Randy Harvey (April 26, 1985).
"Clear The Dunkway, Michael Jordan Is . . .TAKING TO AIR : NBA Star Leaps
Into Profitable Shoe Market"
.
Los Angeles Times
. Retrieved May 10, 2023.
3.
^
"Amazing hangtime"
.
ESPN
. November 10, 2004. Retrieved May 10, 2023.
4.
^
"Jordan - Air & Space"
.
Foreign Law Guide
.
doi
:
10.1163/2213-2996_flg_com_108010
. Retrieved May 10,
2023.
5.
^
Krasas, Jackie (April 15, 2021),
"She Must Have Done Something"
,
Still a Mother
, Cornell University Press,
pp. 35–56,
doi
:
10.7591/cornell/9781501754296.003.0003
,
ISBN
9781501754296
,
S2CID
244330266
,
retrieved May 10, 2023
6.
^
Wertheim, L. Jon (September 6, 2021).
"The Birth of Air Jordans"
.
Sports Business Journal
. Retrieved
May 11, 2023.
7. ^
a
b
Benson, Pat (October 26, 2022).
"Michael Jordan & Nike Celebrate 38 Years Together"
.
FanNation
.
Retrieved March 22, 2023.
8. ^
a
b
Gupta, Manas Sen (March 21, 2023).
" 'Air': Deep-Diving Into The Legendary Partnership Between Michael
Jordan And Nike"
.
August Man
. Retrieved March 22, 2023.
9. ^
a
b
c
d
e
Baum, Brent (April 3, 2023).
"How Michael Jordan revolutionized the sneaker industry—and our
relationship to shoes"
.
Temple Now
. Retrieved May 11, 2023.
10.
^
Petrik, Louis (August 17, 2020).
"How the Air Jordan 1 Became Iconic"
.
Medium
. Retrieved May 11, 2023.
11.
^
Taylor, David (April 16, 2023).
"How Air Jordan helped Nike fly high"
.
brandgym
. Retrieved May 11, 2023.
12.
^
" "NBA Can't Stop You": Michael Jordan Destroyed The League in This Scathing Ad| NBA News"
.
EssentiallySports
. October 19, 2021. Retrieved May 11, 2023.
13.
^
"Nike, Michael Jordan to introduce new brand Basketball shoes, sportswear to be sold under star's name;
Apparel"
.
The Baltimore Sun
. September 10, 1997. Retrieved May 11, 2023.
14.
^
Silva, Orlando (June 30, 2022).
"The Jordan Brand Reached Over $5 Billion In Annual Revenue For The First
Time, Michael Jordan Made $150M+ Just From Nike Last Year"
.
Fadeaway World
. Retrieved May 11, 2023.
15.
^
Poindexter, Owen (January 30, 2023).
"Nike, Jordan Score With Jordan Brand's Record Haul"
.
Front Office
Sports
. Retrieved May 11, 2023.
16.
^
Halfhill, Matt (August 16, 2022).
"Jordan Logo Meaning, Designer, History"
.
Nice Kicks
. Retrieved May 10,
2023.
17.
^
Bill Syken (May 31, 2024).
"The Amazing Story Behind "Jumpman" "
.
Life
.
18.
^
Samantha McDonald (March 26, 2019).
"Nike Prevails in Lawsuit Over Michael Jordan's Jumpman Logo"
.
Foorwear News
.
19.
^
"Air Jordan (Jumpman) Logo and symbol, meaning, history, PNG, brand"
. Retrieved May 10, 2023.
20.
^
Bengtson, Russ (May 2015).
"Still The One: Why the Remastered "Chicago" Jordan 1 Is a Must-Have"
.
Complex
.
Archived
from the original on March 2, 2018. Retrieved May 20, 2021. "The "New York" Jordan 0.5 is
the latest retro Jumpman shoe to get remastered from the outside in. Designer Peter More and others explain
why it's iconic."
21.
^
Bengtson, Russ (March 31, 2017).
"How Michael Jordan Made the "Royal" Air Jordan 1 Iconic Without Ever
Wearing It in the NBA"
.
Complex
. Retrieved February 5, 2023.
22.
^
DePaula, Nick (July 21, 2016).
"The true story of the banned Air Jordans"
.
Yahoo News
.
Archived
from the
original on December 6, 2017. Retrieved December 6, 2017.
23.
^
"The True Story Behind the Banned Air Jordan"
.
Archived
from the original on August 9, 2016. Retrieved
November 8, 2016.
24.
^
Stonebrook, Ian (December 14, 2021).
"The Complete Guide to the Air Jordan 2"
.
Footwear News
. Retrieved
February 5, 2023.
25. ^
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
s
t
u
v
w
x
y
z
Brinson, Jonathon; Berlin, Jemal R. (April 22, 2020).
"34 years of Air
Jordans: A look at the sneaker institution that Michael Jordan and Nike built"
.
Chicago Tribune
. Retrieved
February 8, 2021.
26.
^
Briguglio, Mario (January 23, 2020).
"Air Jordan 3 Red Cement CK5692-600 Release Date - Sneaker Bar
Detroit"
.
Archived
from the original on February 12, 2020. Retrieved March 4, 2020.
27.
^
"Nike Air Jordan 4: A Complete Guide"
. October 22, 2021.
28.
^
"Retro Vibes: Revisiting Air Jordan 5 Greatness • CultEdge.com"
.
CultEdge.com
. January 30, 2018.
Archived
from the original on February 1, 2018. Retrieved January 31, 2018.
29. ^
a
b
"AIR JORDAN 5 BEL AIR"
. Kicks on Fire.
Archived
from the original on February 12, 2019. Retrieved
June 2, 2021.
30. ^
a
b
DePaula, Nick (September 10, 2020).
"The 30 best sneakers worn on 'The Fresh Prince of Bel-Air' "
.
Andscape
. Retrieved May 12, 2023.
31.
^
Marcelo, John (October 16, 2014).
"Nike Officially Unveils the Jordan Brand "Slam Dunk" Collection"
.
Complex
.
Archived
from the original on December 20, 2016. Retrieved December 18, 2016.
32.
^
So, Daniel (October 30, 2014).
"The Best Sneakers from the Slam Dunk Manga and Anime Series"
.
Complex
.
Archived
from the original on December 20, 2016. Retrieved December 18, 2016.
33.
^
Stonebrook, Ian (December 15, 2021).
"The Definitive Guide to the Air Jordan 7 Sneaker"
.
Footwear News
.
Retrieved February 14, 2023.
34.
^
Kirby, Trey (June 2, 2010).
"Even Michael Jordan's statue is a company man"
.
Yahoo Sports
. Retrieved
April 23, 2023.
35.
^
"nickdepaula.com"
.
nickdepaula.com
. Retrieved January 27, 2025.
36.
^
"Why Michael Jordan Wore Penny Hardaway's Signature Nike During the Playoffs"
.
Highsnobiety
. May 11,
2020. Retrieved January 27, 2025.
37. ^
a
b
c
Marsh, Calum (April 5, 2023).
"Air Jordans on the Big Screen: When the Sneaker Is the Real Star"
.
The
New York Times
.
ISSN
0362-4331
. Archived from
the original
on April 6, 2023. Retrieved April 6, 2023.
38. ^
a
b
Freeman, Thomas (July 16, 2018).
"Nike Designer Tinker Hatfield Reveals His Favorite and Least Favorite
Air Jordans"
.
Maxim
. Retrieved March 14, 2023.
39.
^
Gupta, Shatakshi (May 8, 2023).
"Why is Air Jordan 11 Michael Jordan's Favorite? Sneaker history explored"
.
sportskeeda.com
. Retrieved July 22, 2023.
40.
^
Brito, Christopher (April 11, 2023).
"Michael Jordan's "Last Dance" sneakers sell for a record $2.2 million at
auction"
.
CBS News
. Retrieved April 24, 2023.
41.
^
Schlemmer, Zack (July 30, 2015).
"Jordan 17 - Complete Guide And History"
.
Sneaker News
. Retrieved
May 17, 2023.
42.
^
Krabel, Kalina (January 27, 2014).
"SANDOW Opens the Material Connexion Library"
.
Harper's Bazaar
.
Retrieved July 12, 2019.
43.
^
"Air Jordan 19 'Flint Grey & White & Chrome' Release Date"
.
www.nike.com
. Retrieved January 27, 2025.
44.
^
"Jordan Brand Marketing Campaign Comes Through in the Clutch"
(Press release). Oregon: PR Newswire.
Archived
from the original on January 9, 2011. Retrieved October 19, 2011.
45.
^
"Air Jordan 30 Bugs Bunny Teaser"
.
Sneaker News
. April 2, 2015.
Archived
from the original on January
30, 2016. Retrieved October 28, 2015.
46.
^
"Jordan Brand Officially Unveils The Air Jordan 31"
.
HNHH
. July 21, 2016.
Archived
from the original on
September 23, 2016. Retrieved September 21, 2016.
47.
^
JustFreshKicks (July 18, 2016).
"Air Jordan XXX1 "USA" 31 Olympic 2016 - JustFreshKicks"
.
Archived
from the original on September 23, 2016. Retrieved September 21, 2016.
48.
^
DePaula, Nick (October 10, 2018).
"Nike's new Air Jordan 33 goes laceless"
.
ESPN
.
Archived
from the
original on October 11, 2018. Retrieved October 10, 2018.
49.
^
"Air Jordan XXXIV, Â
ż
las mejores zapatillas de baloncesto?"
. Neo2.com. September 10, 2019. Retrieved
March 15, 2022.
50.
^
"Air Jordan Collection"
.
www.jordan.com
. Retrieved March 21, 2022.
51.
^
Newcomb, Tim.
"Air Jordan 35 Launches With Global Perspective, Technological Upgrades"
.
Forbes
.
Retrieved March 21, 2022.
52.
^
"Air Jordan 36 – History + Official Release Dates 2021"
.
Sneaker News
. Retrieved May 21, 2022.
53.
^
"Air Jordan 37"
.
Sneaker News
.
54.
^
"The Last Dance: How a Spike Lee and Michael Jordan commercial came to be"
. May 3, 2020.
55.
^
"Nike Air Jordan Spizike Commercial"
.
Hypebeast
. October 17, 2006. Retrieved March 16, 2023.
56.
^
"AKATC: An In Depth Look at the Upcoming Jordan Spiz'ike"
.
Kix and the City
. October 17, 2006. Archived
from
the original
on November 9, 2009. Retrieved March 7, 2023.
57.
^
"In Context: Air Jordan Defining 'Moments Pack' "
.
Archived
from the original on September 25, 2016.
Retrieved September 24, 2016.
58.
^
"Air Jordan V (5) 2009 DMP Retro - Toro Bravo - Raging Bull - SneakerNews.com"
.
Archived
from the
original on October 9, 2016. Retrieved September 24, 2016.
59.
^
"Air Jordan 1 - Beginning Moments / Old Love New Love Pack - 2007 - SneakerNews.com"
.
Archived
from
the original on June 20, 2017. Retrieved September 27, 2016.
60.
^
"Discover: How the Air Jordan 1 Transcended Basketball to Become Streetwear's Favourite Silhouette"
.
61.
^
"Air Jordan 6 Rings Six Rings Colorways"
.
62. ^
a
b
Chun, Rene.
"The Sneakerheads Racing to Save Their Kicks From Decay"
.
Wired
.
ISSN
1059-1028
.
Retrieved April 10, 2023.
63.
^
Gopalakrishnan, S.; Fernando, T. Linda (March 31, 2011).
"Studies on ageing performance of some novel
polyurethanes"
.
Journal of Chemical and Pharmaceutical Research
.
3
(2).
64.
^
"Michael Jordan to Blame for Riots Over Shoes: What Isiah Thomas Said and 5 Things He Could Do With Nike
Profits"
. Rollingout.com. December 24, 2011.
Archived
from the original on January 20, 2013. Retrieved
April 23, 2013.
65.
^
Shapiro, Marc (December 10, 2012).
"Air Jordans Stolen from Teens in Mall Robbery – Owings Mills-
Reisterstown, MD Patch"
. Owingsmills.patch.com. Archived from
the original
on April 11, 2013. Retrieved
April 23, 2013.
66.
^
Rick Telander (May 14, 1990).
"In America's cities, kids are killing kids over sneakers – 05.14.90 – SI Vault"
.
Sports Illustrated. Archived from
the original
on January 28, 2013. Retrieved April 23, 2013.
67.
^
Tom Hundley (April 3, 1988).
"School Puts 'In' Clothes On Notice"
.
Chicago Tribune
.
Archived
from the
original on December 3, 2013. Retrieved April 23, 2013.
68.
^
"Cultural meaning and hip-hop fashion in the African-American male youth subculture of New Orleans"
(PDF). Archived from
the original
(PDF) on September 6, 2012. Retrieved May 21, 2013.
69.
^
"Nike FAQs - Global Exchange"
. Archived from
the original
on October 26, 2016. Retrieved November 8,
2016.
70. ^
a
b
Dooley, David (March 15, 2023).
"Why The Nike Air Jordan 1 is a Streetwear Essential"
.
Fast Fashion
News
. Retrieved May 12, 2023.
71.
^
Williams, Aaron P. (May 16, 2018).
"How Jordan IIIs Became The Holy Grails Of Both Basketball And Hip-
Hop"
.
Medium
. Retrieved May 12, 2023.
72.
^
Jelen, Greta (February 2023).
"How Michael Jordan's Sneakers Shaped Basketball and Fashion History"
.
lofficielusa
.
73.
^
"Sneakers as an Alternative Asset Class, Part II"
.
TD Cowen
. July 20, 2020. Retrieved August 15, 2023.
74.
^
"A History of Drake's Sneaker Collaborations"
.
Complex
. Retrieved May 2, 2023.
75.
^
"Billie Eilish x Air Jordan 1 KO"
.
Billie Eilish | Store
. Retrieved May 2, 2023.
76.
^
"Air Jordan 1 'J Balvin' Release Date"
.
www.nike.com
. Retrieved May 10, 2023.
77.
^
Wolf, Cam (February 28, 2020).
"How Travis Scott Took Over the Sneaker World"
.
GQ
.
Archived
from the
original on November 16, 2020. Retrieved November 12, 2020.
78.
^
"Rappers Sneakers to Buy Right Now"
.
Highsnobiety
. January 20, 2020.
Archived
from the original on
November 16, 2020. Retrieved November 12, 2020.
79.
^
Dodson, Aaron (February 15, 2020).
"Virgil Abloh on the Off-White Air Jordan 5 and his journey collaborating
with Nike"
.
Andscape
. Retrieved March 19, 2021.
80.
^
"Supreme x Jordan Apparel at Nike Outlets"
.
Highsnobiety
. January 11, 2016. Retrieved March 19, 2021.
81.
^
"This could be the full Supreme x Air Jordan collaboration"
.
Acclaim Magazine
. August 4, 2015. Retrieved
March 19, 2021.
82.
^
"Take a Closer Look at the COMME des GARÇONS x Air Jordan 1 Retro High"
.
Hypebeast
. July 8, 2019.
Retrieved May 2, 2023.
83.
^
DeSciora, Matt (March 31, 2022).
"Revisiting the Kaws x Air Jordan 4 On Its 5-Year Anniversary"
.
Stadiumgoods.com
. Retrieved March 1, 2023.
84.
^
Verry, Peter (January 22, 2021).
"The Dior x Air Jordan 1 Was the Most Talked About Sneaker at the
Inauguration — and Its Resale Price Has Never Been Lower"
.
Footwear News
. Retrieved March 21, 2023.
85.
^
"Paris Saint-Germain Jordan Brand Boots, PSG Cleats, Shoes | store.psg.fr"
.
store.psg.fr
. Retrieved May 2,
2023.
86.
^
Zazzini, Riccardo (March 2023).
"The 20 most iconic sneaker moments in movie history"
.
Highsnobiety
.
87.
^
Nordine, Michael (February 18, 2018).
" 'Unbanned: The Legend of AJ1' Trailer: It's Gotta Be the Shoes in This
Documentary About Michael Jordan's Sneakers — Watch"
.
IndieWire
.
Archived
from the original on
November 16, 2020. Retrieved November 11, 2020.
88.
^
Backman, Melvin (June 11, 2018).
"The Twilight of Air Jordans"
.
The New Yorker
. Retrieved May 10, 2023.
89.
^
"VICE TV releasing 'One Man and His Shoes' documentary, on the story behind Michael Jordan's Nike
sneakers"
.
CBS Sports
. May 19, 2020.
Archived
from the original on November 16, 2020. Retrieved May 19,
2020.
90.
^
" 'The Last Dance': Story behind Michael Jordan nearly choosing Adidas over Nike explained in doc"
.
CBS
Sports
. May 15, 2020.
Archived
from the original on November 16, 2020. Retrieved November 11, 2020.
91.
^
Francisco, Eric (November 14, 2016).
"The Nike Ad That Inspired 'Space Jam' Was Nostalgic Paydirt"
.
Inverse
.
Archived
from the original on November 16, 2020. Retrieved September 4, 2020.
92.
^
Jones, Nate (May 11, 2020).
"Why Did Michael Jordan Star in 'Space Jam'?"
.
Vulture
. Vox Media.
Archived
from the original on November 16, 2020. Retrieved September 4, 2020.
93.
^
Josephs, Brian (July 18, 2018).
"Lord Forgive Me: The Life of Urban Looney Tunes"
.
GQ
.
Archived
from
the original on November 16, 2020. Retrieved September 4, 2020.
94.
^
Samuels, Doug.
"Jordan reportedly lines up FCS school for apparel deal"
.
footballscoop
. Retrieved May 29,
2023.
95.
^
Dwyer, Ross.
"Jordan Brand Announce 20 Year Partnership with Howard University"
.
Sneaker Freaker
.
Retrieved May 3, 2023.
96. ^
a
b
Michael Jordan welcomes Michigan as first ever Jordan Brand football client
Archived
November 20,
2018, at the
Wayback Machine
on mlive.com, August 13, 2015
97.
^
Florida makes big move joining Jordan brand's growing college football footprint
Archived
November 20,
2018, at the
Wayback Machine
on CBSSports.com, December 6, 2017
98.
^
Michael Jordan se cuela en la camiseta del PSG
Archived
June 10, 2020, at the
Wayback Machine
,
Mundo Deportivo, September 14, 2018
99.
^
Florida unveils Jordan Brand uniforms, apparel, shoes
Archived
June 10, 2020, at the
Wayback Machine
by Andy Hutchins on Alligator Army, July 17, 2018
100.
^
"Jordan Brand Welcomes Howard University to the Family"
.
nike.com
. August 11, 2022. Retrieved March 13,
2023.
101.
^
"UCLA Athletics to Team up with Jordan Brand, Nike"
. December 8, 2020.
102.
^
"Eagles QB Jalen Hurts Signs Endorsement Deal With Jordan Brand"
.
Sports Illustrated
. Retrieved
August 14, 2023.
103.
^
Epstein, Lorenzo Reyes and Jori.
"Cowboys QB Dak Prescott leaves Adidas, signs deal to become Jordan
Brand's highest-paid NFL athlete"
.
USA Today
. Retrieved May 3, 2023.
104.
^
Polacek, Scott.
"Packers' Davante Adams Agrees to Endorsement Contract with Jordan Brand"
.
Bleacher
Report
. Retrieved May 3, 2023.
105.
^
Daniels, Tim.
"Bills WR Stefon Diggs Joins Jordan Brand: 'This Is Both Unreal and Surreal' "
.
Bleacher
Report
. Retrieved May 3, 2023.
106.
^
Goldberg, Rob.
"Browns' Jarvis Landry Announces Endorsement Contract with Jordan Brand"
.
Bleacher
Report
. Retrieved May 3, 2023.
107.
^
Ciccotelli, Jenna.
"Steelers' Chase Claypool, Jordan Brand Agree to Endorsement Contract"
.
Bleacher
Report
. Retrieved May 3, 2023.
108.
^
Stoia, George (September 6, 2018).
"OU football: Sterling Shepard joins Jordan Brand"
.
OU Daily
. Retrieved
May 3, 2023.
109.
^
Chandok, Sandeep (April 29, 2021).
"Kyle Pitts joins Jordan Brand's exclusive group of NFL athletes"
.
KUTV
.
Retrieved May 4, 2023.
110.
^
"Before Becoming The No. 1 NFL Draft Pick, Bryce Young's Business Deals Reached $3.5M In NIL
Valuation"
.
Yahoo Life
. May 2023. Retrieved May 4, 2023.
111.
^
Connley, Courtney (August 4, 2019).
"How Michael Jordan's advice helped NFL star Bobby Wagner negotiate
his $54 million contract himself"
.
CNBC
. Retrieved May 4, 2023.
112.
^
"Tampa Bay Buccaneers Superstar Linebacker Joins Michael Jordan's Signature Brand"
.
Outside Leverage
.
Retrieved May 4, 2023.
113. ^
a
b
"Official 2021 Jordan Brand Football Roster"
.
What Pros Wear
. July 27, 2021. Retrieved May 7, 2023.
114.
^
Goldberg, Rob.
"Patriots' Stephon Gilmore Agrees to Endorsement Contract with Jordan Brand"
.
Bleacher
Report
. Retrieved May 7, 2023.
115.
^
Faucheux, Michael (March 6, 2017).
"Jamal Adams Signs with Jordan Brand"
.
Nice Kicks
. Retrieved May 7,
2023.
116.
^
"Deebo signing with Jordan Brand is 'dream come true' "
.
RSN
. September 28, 2022. Retrieved May 4, 2023.
117.
^
"Bryce Young Signs With Jordan Brand Ahead of NFL Draft"
.
FanNation
. April 27, 2023. Retrieved May 19,
2023.
118.
^
Paris Saint Germain Set to Extend Jordan Sponsorship Deal Until 2022
by Jacob Davey, January 6th 2021
119.
^
Rivera, Joe (March 21, 2023).
"Mookie Betts Jordan cleats: Inside Dodgers star's Jordan Brand
sponsorship"
.
The Sporting News
. Retrieved June 18, 2023.
120.
^
Vlashos, Nicholas (March 29, 2023).
"Miami Marlins Player Jazz Chisholm Becomes The Fifth MLB Player To
Sign With Jordan Brand"
.
Sole Retriever
. Retrieved June 18, 2023.
121.
^
Deng, Victor (July 13, 2021).
"Vladimir Guerrero Jr Signs With Jordan Brand"
.
Complex.com
. Retrieved
June 18, 2023.
122.
^
Lefton, Terry (March 9, 2023).
"Aaron Judge joins Jordan Brand roster of endorsers"
.
Sports Business
Journal
. Retrieved June 18, 2023.
123.
^
Carson, Dan (July 14, 2014).
"Jordan Brand Rolls out Moving RE2PECT Tribute for Derek Jeter"
.
Bleacher
Report
. Retrieved June 18, 2023.
124.
^
"How Elly joined the 'Jumpman' ranks"
.
MLB.com
.
125.
^
"JDUC vs Monastir in Africa Basketball Championship 2021-2022"
.
Afrobasket.com
. Archived from
the
original
on April 12, 2022. Retrieved March 13, 2022.
126.
^
"Jumpman logo will appear on NBA Statement Edition uniforms for 2020-21 season"
.
National Basketball
Association
. Retrieved August 26, 2021.
127.
^
"Univ. of Cincinnati enters new apparel deal with Jordan Brand, Nike"
.
boardroom.com
. May 17, 2023.
Retrieved May 17, 2023.
128.
^
"Houston Announces Jordan Brand Partnership"
.
uhcougars.com
. November 11, 2020. Retrieved March 13,
2023.
129.
^
"Jordan | Welcome to Father Henry Carr Prep"
.
Archived
from the original on February 3, 2020. Retrieved
February 3, 2020.
130.
^
"Jordan Brand Welcomes the Ateneo de Manila University to the Family"
.
Nike News
. Retrieved March 28,
2022.
131.
^
"Welcome To The Family, Bam"
. Air Jordan. February 26, 2021. Retrieved February 26, 2021.
132.
^
"Jordan Brand ending Carmelo Anthony's signature sneaker line"
.
ESPN
. October 11, 2017.
Archived
from
the original on December 23, 2019. Retrieved December 23, 2019.
133.
^
"Jordan Brand Gave these Special Sneakers to Bismack Biyombo"
.
solecollector.com
. December 8, 2014.
Archived
from the original on December 23, 2019. Retrieved December 23, 2019.
134.
^
"Mike Conley Signs with Jordan Brand, Happy to Not Be Wearing Chef Currys"
.
solecollector.com
. October 1,
2016.
Archived
from the original on December 23, 2019. Retrieved December 23, 2019.
135.
^
"Jordan Brand Adds Luka Dončić to the Family"
.
nike.com
. December 26, 2019.
Archived
from the original
on December 26, 2019. Retrieved December 26, 2019.
136.
^
"Andre Drummond Signs with Jordan Brand"
.
solecollector.com
. June 25, 2014.
Archived
from the original
on December 24, 2019. Retrieved December 23, 2019.
137.
^
"Blake Griffin and Jordan Brand agree to 2-year extension"
.
clutchpoints.com
. September 10, 2018.
Archived
from the original on December 23, 2019. Retrieved December 23, 2019.
138.
^
"Rui Hachimura signs with Jordan Brand"
.
clutchpoints.com
. June 21, 2019.
Archived
from the original on
December 23, 2019. Retrieved December 23, 2019.
139. ^
a
b
c
"Jordan Brand signs Victor Oladipo, Otto Porter, and Cody Zeller"
.
CBS Sports
. October 31, 2013.
Archived
from the original on December 23, 2019. Retrieved December 23, 2019.
140.
^
"Bradley Beal signs endorsement deal with Jordan Brand"
. December 11, 2020.
Archived
from the original
on April 17, 2022.
141.
^
"Chris Paul's 12th Jordan Signature Sneaker Releases This Summer"
.
solecollector.com
. May 11, 2019.
Archived
from the original on December 23, 2019. Retrieved December 23, 2019.
142.
^
"Celtic's Jayson Tatum Agrees to Multiyear Shoe Contract with Jordan Brand"
.
bleacherreport.com
. June 21,
2019.
Archived
from the original on July 25, 2019. Retrieved December 23, 2019.
Wikimedia Commons has
media related to
Air
Jordan
.
[show]
V
·
T
·
E
[show]
143.
^
"Moe Wagner agrees to multi-year deal with Jordan Brand"
.
clutchpoints.com
. September 8, 2018.
Archived
from the original on December 23, 2019. Retrieved December 23, 2019.
144.
^
"Kemba Walker Leaves Under Armour for Jordan Brand"
.
solecollector.com
. October 10, 2015.
Archived
from the original on December 23, 2019. Retrieved December 23, 2019.
145.
^
"Russell Westbrook inks 10-year extension with Jordan Brand"
.
ESPN
. September 13, 2017.
Archived
from
the original on November 12, 2019. Retrieved December 23, 2019.
146.
^
"Zion Williamson Signs Multiyear Deal with Jordan Brand"
.
Forbes
. July 23, 2019.
Archived
from the
original on September 14, 2019. Retrieved December 23, 2019.
147. ^
a
b
c
d
e
f
"Jordan Brand makes history by partnering with 11 emerging WNBA players"
. USA Today. June 21,
2021. Retrieved June 21, 2024.
148.
^
"Stefanie Dolson Signs With Jordan Brand"
. Sole Retriever. September 29, 2023. Retrieved June 21, 2024.
149.
^
"Jordan Brand makes history by partnering with 11 emerging WNBA players"
. USA Today. June 21, 2021.
Retrieved June 21, 2024.
150. ^
a
b
c
d
"WNBA Players Get Player Exclusive Jordan 37's"
. September 14, 2022. Retrieved June 21, 2024.
151.
^
"WNBA Star Dana Evans Talks Sneaker Culture, Tatum PE, Jordan Brand, and Player Exclusive Giveaway"
.
Sole Retriever. June 21, 2024. Retrieved June 21, 2024.
152.
^
"Jordan Brand signs trio of WNBA stars, including top pick Rhyne Howard"
. Just Women's Sports. May 22,
2022. Retrieved June 21, 2024.
153.
^
Luck, Quierra (July 28, 2020).
"Michael Jordan Trash Talking During Pickup Game, "You Might Want to Google
Me" "
.
FanNation
. Retrieved March 22, 2023.
154.
^
"The Jordan Brand Community"
.
Nike.com
. Retrieved May 10, 2023.
155.
^
"The Jordan Brand Family"
.
Nike.com
. Retrieved May 10, 2023.
Further reading
[
edit
]
Kamer, Foster (August 2015).
"Air Jordan III: The Shocking Story of the Greatest Shoe Michael Jordan
Never Wanted"
.
Mental Floss
.
External links
[
edit
]
Official website
"History of the Air Jordan franchise" at SneakerNews.com
"Every Jordan Ever Made" at Nike
Full Archive of All Jordans released in past 10+ years.
"Factual America Podcast, Episode 27: Air Jordan: A Cultural Phenomenon"
Archived
November 17,
2020, at the
Wayback Machine
where filmmakers Yemi Bamiro and Will Thorne talk about their
documentary "One Man and His Shoes" and the history of Air Jordans.
Nike, Inc.
Links to related articles
Categories
:
Sportswear brands Nike brands Michael Jordan Products introduced in 1984
1980s fashion 1990s fashion 2000s fashion 2010s fashion 2020s fashion Basketball culture
Privacy policy About Wikipedia Disclaimers Contact Wikipedia Code of Conduct Developers Statistics Cookie statement
Mobile view
This page was last edited on 6 May 2025, at 21:14 (UTC).
Text is available under the
Creative Commons Attribution-ShareAlike 4.0 License
; additional terms may apply. By using this site, you agree to the
Terms of Use
and
Privacy Policy
. Wikipedia® is a registered trademark of the
Wikimedia Foundation, Inc.
, a non-profit organization.
.jpg){kind=link}
.jpg){kind=link}
.jpg){kind=link}
_(cropped).jpg){kind=link}
.jpg){kind=link}
.jpg){kind=link}
_(cropped).JPG){kind=link}
_(cropped).jpg){kind=link}
.jpg){kind=link}
.jpg){kind=link}
.jpg){kind=link}
.jpg){kind=link}
.jpg){kind=link}
.jpg){kind=link}
.jpg){kind=link}
.jpg){kind=link}
.jpg){kind=link}
_(cropped).jpg){kind=link}
_(cropped).jpg){kind=link}
.jpg){kind=link}
.jpg){kind=link}
_(cropped).jpg){kind=link}
_(cropped).jpg){kind=link}
.jpg){kind=link}
.jpg){kind=link}
.jpg){kind=link}
